SEO
SEO
KIM
KIM
Froot Loot
Froot Loot
Froot Loot
a conceptual vending machine that dispenses fresh fruit juices and smoothies on-the-go, encouraging & facilitating increased fruit consumption.
a conceptual vending machine that dispenses fresh fruit juices and smoothies on-the-go, encouraging & facilitating increased fruit consumption.
a conceptual vending machine that dispenses fresh fruit juices and smoothies on-the-go, encouraging & facilitating increased fruit consumption.
Timeline
9 weeks
ROle
UX Design & Research
Tools
Figma, Photoshop, Illustrator
The challenge
When it comes to choosing what to eat, nutrition is not exactly a priority for students.
Only 8% of college students consume the recommended daily amount of fruits & vegetables.
How can we help college students who struggle to eat healthier, or more specifically, struggle to eat more fruits and vegetables?
When it comes to choosing what to eat, nutrition is not exactly a priority for students.
Only 8% of college students consume the recommended daily amount of fruits & vegetables.
How can we help college students who struggle to eat healthier, or more specifically, struggle to eat more fruits and vegetables?
When it comes to choosing what to eat, nutrition is not exactly a priority for students.
Only 8% of college students consume the recommended daily amount of fruits & vegetables.
How can we help college students who struggle to eat healthier, or more specifically, struggle to eat more fruits and vegetables?
+ RESEARCH
+ research
+ Research
Surveys & Interviews
Contextual Inquiry
Co-Design & Ideation Workshops
Card Sorting
Surveys & Interviews
Contextual Inquiry
Co-Design & Ideation Workshops
Card Sorting
Surveys & Interviews
Contextual Inquiry
Co-Design & Ideation Workshops
Card Sorting
+ design
+ Design
+ Design
Brainstorming & Ideation
Storyboards
Design Sprints
Wireframes & Prototyping
User Feedback
Brainstorming & Ideation
Storyboards
Design Sprints
Wireframes & Prototyping
User Feedback
Brainstorming & Ideation
Storyboards
Design Sprints
Wireframes & Prototyping
User Feedback
Outcome
Research
Secondary
Around the University of Washington campus, all of the dining halls & markets offered a limited amount of "healthy" foods and fresh fruits, and were avoided by many students.
Vending machines would offer snacks such as chips or granola bars, but were tucked away in inconspicuous areas.
Around the University of Washington campus, all of the dining halls & markets offered a limited amount of "healthy" foods and fresh fruits, and were avoided by many students.
Vending machines would offer snacks such as chips or granola bars, but were tucked away in inconspicuous areas.
Around the University of Washington campus, all of the dining halls & markets offered a limited amount of "healthy" foods and fresh fruits, and were avoided by many students.
Vending machines would offer snacks such as chips or granola bars, but were tucked away in inconspicuous areas.
Primary
50+ online survey responses from students
10+ students to interview
5 participants for a design workshop
50+ online survey responses from students
10+ students to interview
5 participants for a design workshop
50+ online survey responses from students
10+ students to interview
5 participants for a design workshop
+ INSIGHTS
+ INSIGHTS
+ INSIGHTS
The price of fruit is too expensive.
Lack of variety leads to lack of choices.
Little to no nutritional value is understood or valued.
Students tend to buy groceries without a set plan or list.
Students are willing to try new things (and do), but only if it is appealing.
The price of fruit is too expensive.
Lack of variety leads to lack of choices.
Little to no nutritional value is understood or valued.
Students tend to buy groceries without a set plan or list.
Students are willing to try new things (and do), but only if it is appealing.
The price of fruit is too expensive.
Lack of variety leads to lack of choices.
Little to no nutritional value is understood or valued.
Students tend to buy groceries without a set plan or list.
Students are willing to try new things (and do), but only if it is appealing.
Design
ideation
5 minute timer: I sketched as many ideas as possible to rapidly generate ideas, and continued in intervals until I felt I had enough idea variations.
I then narrowed down 3 main values.
5 minute timer: I sketched as many ideas as possible to rapidly generate ideas, and continued in intervals until I felt I had enough idea variations.
I then narrowed down 3 main values.
5 minute timer: I sketched as many ideas as possible to rapidly generate ideas, and continued in intervals until I felt I had enough idea variations.
I then narrowed down 3 main values.
key values
Affordability
Affordability
Can students afford the cost of groceries and/or the time to buy and cook those groceries?
Can students afford the cost of groceries and/or the time to buy and cook those groceries?
Can students afford the cost of groceries and/or the time to buy and cook those groceries?
Accessibility
Accessibility
Accessibility
What is the distance from home/dorm? Is there reliable transportation?
What is the distance from home/dorm? Is there reliable transportation?
What is the distance from home/dorm? Is there reliable transportation?
Appeal
Appeal
Appeal
Is it trendy? Does it look appealing? What are they in the mood for?
Is it trendy? Does it look appealing? What are they in the mood for?
Is it trendy? Does it look appealing? What are they in the mood for?
CONCepts
01
Concept 01 would make students would go through a short quiz on the vending machine screen, and upon completion, receive a fruit box according to their responses.
Each box would contain a different fruit, as well as a pairing element that complements the fruit (such as honey, nut, etc.)
Concept 01 would make students would go through a short quiz on the vending machine screen, and upon completion, receive a fruit box according to their responses.
Each box would contain a different fruit, as well as a pairing element that complements the fruit (such as honey, nut, etc.)
Concept 01 would make students would go through a short quiz on the vending machine screen, and upon completion, receive a fruit box according to their responses.
Each box would contain a different fruit, as well as a pairing element that complements the fruit (such as honey, nut, etc.)
02
Concept 02 was a "blind box", where the fun would be geared not towards the contents of the box, but in the discovery.
Each box would contain a different fruit & collectable keychain, in order to encourage students to try different types of fruit while collecting all of the keychains.
Keychains would have a QR code on the back, providing qualitative nutritional benefits & a visual ripeness scale.
Concept 02 was a "blind box", where the fun would be geared not towards the contents of the box, but in the discovery.
Each box would contain a different fruit & collectable keychain, in order to encourage students to try different types of fruit while collecting all of the keychains.
Keychains would have a QR code on the back, providing qualitative nutritional benefits & a visual ripeness scale.
Concept 02 was a "blind box", where the fun would be geared not towards the contents of the box, but in the discovery.
Each box would contain a different fruit & collectable keychain, in order to encourage students to try different types of fruit while collecting all of the keychains.
Keychains would have a QR code on the back, providing qualitative nutritional benefits & a visual ripeness scale.
User Feedback
Design workshop #1A
Participants were asked to provide a pro & con for different container forms.
Further discussion of responses concluded that the box form was not ideal, as there were multiple issues with the viability & user experience.
Participants were asked to provide a pro & con for different container forms.
Further discussion of responses concluded that the box form was not ideal, as there were multiple issues with the viability & user experience.
Participants were asked to provide a pro & con for different container forms.
Further discussion of responses concluded that the box form was not ideal, as there were multiple issues with the viability & user experience.
Design workshop #1b
I then continued the same activity for a pouch form, with the responses recorded below.
I then continued the same activity for a pouch form, with the responses recorded below.
I then continued the same activity for a pouch form, with the responses recorded below.
Design workshop #2
I then went forward with my second activity, where participants placed information into a matrix. The goal of this activity was to see what information was deemed to be the most useful & interesting.
I then went forward with my second activity, where participants placed information into a matrix. The goal of this activity was to see what information was deemed to be the most useful & interesting.
I then went forward with my second activity, where participants placed information into a matrix. The goal of this activity was to see what information was deemed to be the most useful & interesting.
design iterations
iterations
With the feedback in mind, I made a couple changes to help change the flow & interaction of the elements.
I ditched the box form and change the form to a resealable pouch, in order to direct the main use purpose as a grab-n-go snack.
Before, the main use case remained unclear for participants (and even myself), so this proved to be helpful in refining the goal & purpose.
With the feedback in mind, I made a couple changes to help change the flow & interaction of the elements.
I ditched the box form and change the form to a resealable pouch, in order to direct the main use purpose as a grab-n-go snack.
Before, the main use case remained unclear for participants (and even myself), so this proved to be helpful in refining the goal & purpose.
With the feedback in mind, I made a couple changes to help change the flow & interaction of the elements.
I ditched the box form and change the form to a resealable pouch, in order to direct the main use purpose as a grab-n-go snack.
Before, the main use case remained unclear for participants (and even myself), so this proved to be helpful in refining the goal & purpose.
iterations cont.
I decided to list the health benefits on the back, as it seemed to be the most informative & useful information, from the feedback gained in the priority matrix.
In changing to the pouch form, I also switched the contents of the fruit snack box to be a fruit juice/smoothie, and completely got rid of the collectable keychains.
I decided to list the health benefits on the back, as it seemed to be the most informative & useful information, from the feedback gained in the priority matrix.
In changing to the pouch form, I also switched the contents of the fruit snack box to be a fruit juice/smoothie, and completely got rid of the collectable keychains.
I decided to list the health benefits on the back, as it seemed to be the most informative & useful information, from the feedback gained in the priority matrix.
In changing to the pouch form, I also switched the contents of the fruit snack box to be a fruit juice/smoothie, and completely got rid of the collectable keychains.
iterations cont.
To tie it all together, I got rid of the quiz interaction on the vending machine, as it was counterintuitive.
Vending machines are purposed to be a quick and easy interaction and students, do not have the leisure to take a five minute quiz between classes.
To tie it all together, I got rid of the quiz interaction on the vending machine, as it was counterintuitive.
Vending machines are purposed to be a quick and easy interaction and students, do not have the leisure to take a five minute quiz between classes.
To tie it all together, I got rid of the quiz interaction on the vending machine, as it was counterintuitive.
Vending machines are purposed to be a quick and easy interaction and students, do not have the leisure to take a five minute quiz between classes.
final design
+ Vending Machine
Students are presented with two choices: to return, or purchase.
As a vending machine, the interface is simple and meant to be used for quick, easy browsing and shopping, so that students can conveniently consume 1-2 servings of fruit anytime.
Students are presented with two choices: to return, or purchase.
As a vending machine, the interface is simple and meant to be used for quick, easy browsing and shopping, so that students can conveniently consume 1-2 servings of fruit anytime.
Students are presented with two choices: to return, or purchase.
As a vending machine, the interface is simple and meant to be used for quick, easy browsing and shopping, so that students can conveniently consume 1-2 servings of fruit anytime.
+ Vending Machine
Selecting “purchase” will present the student with 5 seasonal flavors on rotation, only the fruits that are in season during this time are available.
When selecting “return”, students scan their student ID to place an empty pouch in the designated compartment, allowing their return data to be tracked without extra registration.
With multiple machines across campus, students can return pouches nearby and accumulate points for future discounts while ensuring proper disposal.
Selecting “purchase” will present the student with 5 seasonal flavors on rotation, only the fruits that are in season during this time are available.
When selecting “return”, students scan their student ID to place an empty pouch in the designated compartment, allowing their return data to be tracked without extra registration.
With multiple machines across campus, students can return pouches nearby and accumulate points for future discounts while ensuring proper disposal.
Selecting “purchase” will present the student with 5 seasonal flavors on rotation, only the fruits that are in season during this time are available.
When selecting “return”, students scan their student ID to place an empty pouch in the designated compartment, allowing their return data to be tracked without extra registration.
With multiple machines across campus, students can return pouches nearby and accumulate points for future discounts while ensuring proper disposal.
+ Juice Pouch
This form was specifically chosen for its mobility and ease of use, and is resealable if students are unable to finish it in one sitting, or need to stuff it into their backpack before class.
The pouch itself is made of biodegradable material. The option of returning the pouches back to the machines serve as a proper way of disposal, as well as an incentive to come back and purchase another.
Qualitative health benefits are listed, providing a higher level of information than the traditional nutrition label. The QR code on every pouch reveals more information.
This form was specifically chosen for its mobility and ease of use, and is resealable if students are unable to finish it in one sitting, or need to stuff it into their backpack before class.
The pouch itself is made of biodegradable material. The option of returning the pouches back to the machines serve as a proper way of disposal, as well as an incentive to come back and purchase another.
Qualitative health benefits are listed, providing a higher level of information than the traditional nutrition label. The QR code on every pouch reveals more information.
This form was specifically chosen for its mobility and ease of use, and is resealable if students are unable to finish it in one sitting, or need to stuff it into their backpack before class.
The pouch itself is made of biodegradable material. The option of returning the pouches back to the machines serve as a proper way of disposal, as well as an incentive to come back and purchase another.
Qualitative health benefits are listed, providing a higher level of information than the traditional nutrition label. The QR code on every pouch reveals more information.
+ QR Code & Mobile Viewing
Students can learn how to pick the most ripe fruit, informing them to encourage incorporating fruit into their grocery shopping.
The simple interface includes a menu page, where all current fruits and flavors are listed, so that students can learn more about a selection of fruits, not just one.
Students can learn how to pick the most ripe fruit, informing them to encourage incorporating fruit into their grocery shopping.
The simple interface includes a menu page, where all current fruits and flavors are listed, so that students can learn more about a selection of fruits, not just one.
Students can learn how to pick the most ripe fruit, informing them to encourage incorporating fruit into their grocery shopping.
The simple interface includes a menu page, where all current fruits and flavors are listed, so that students can learn more about a selection of fruits, not just one.
reflect & evaluate
what i would do differently…
If I had the chance, I would go back and obtain data from a greater sample of students.
The number of students that attend the University of Seattle is approximately 40,000, with my survey responses totaling a number of 50 students, which is a substantially small sample population.
If I was to go back and gather more data, I would be able to more accurately represent the student population and their needs.
Thank you for reading through FROOT LOOT!
If I had the chance, I would go back and obtain data from a greater sample of students.
The number of students that attend the University of Seattle is approximately 40,000, with my survey responses totaling a number of 50 students, which is a substantially small sample population.
If I was to go back and gather more data, I would be able to more accurately represent the student population and their needs.
Thank you for reading through FROOT LOOT!
If I had the chance, I would go back and obtain data from a greater sample of students.
The number of students that attend the University of Seattle is approximately 40,000, with my survey responses totaling a number of 50 students, which is a substantially small sample population.
If I was to go back and gather more data, I would be able to more accurately represent the student population and their needs.
Thank you for reading through FROOT LOOT!
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CREATED THROUGH 2+ GALLONS OF COFFEE AND 6+ GENRES OF MUSIC
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updated 2024